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From Pet Care to Profit — Independent Pharmacy Success
Client
Holland Discount Pharmacy
Date
August 20, 2023
Category
Independent Pharmacy
The Challenge
Competing Hard, Connecting Softly
Pet meds were a clear opportunity, but crowded aisles and bigger advertisers muffled Holland’s message. Awareness was thin, education fragmented, and pathways to purchase unclear. The pharmacy needed a compliant, plain-English way to reach local pet owners and convert interest into dependable sales.
01
Revealsite's intervention
A Pet-Owner Journey for more clients
We mapped real owner questions, built a pet-meds hub with benefit-led copy, added service-plus-city signals, refreshed Google Business Profile, and launched geo-targeted social + email. Clear comparisons, pricing cues, and in-store talking points reduced friction. UTMs and tests guided creative, offers, and budget.
02
The Results
New Shoppers, Lasting Loyalty
Sales rose as nearby pet owners discovered Holland, found answers quickly, and checked out with confidence. First-time buyers returned for refills and add-ons, review mentions increased, and local “pet medication” searches improved, proving focused pharmacy marketing can turn pet care needs into durable growth.
03
Key Metrics of Success
0%
Pet-med revenue in 90 days.
0%
Product-page → checkout conversion.
0%
Returning pet-med customers.