HomeSuccess Stories
Home Care Breakthrough — Independent Pharmacy Success
Client
City Drugs Pharmacy
Date
December 3, 2023
Category
Independent Pharmacy
The Challenge
Invisible Eligibility, Untapped Impact
Many qualified patients—and caregivers—didn’t know at-home long-term care existed through City Drugs. Jargon clouded benefits, and scattered info hid essentials like bubble packing, nursing, and coordination. The result: low awareness, hesitant inquiries, and missed chances to deliver safer, simpler daily care.
01
Revealsite's intervention
A Clear Path from “Can I?” to “I’m Enrolled”
We reframed the message around eligibility and everyday ease, launched a home-care hub with plain-English steps, spotlighted bubble packing, nursing access, and coordination, refreshed GBP, and ran geo-targeted social/email. Forms, checklists, and FAQs reduced friction; tracking and tests guided creative and budgets.
02
The Results
Approvals Up. Care at Home, Real
Applications surged, approval rates climbed, and caregivers reported smoother routines. Patients received meds in bubble packs, guidance from nursing partners, and dependable coordination. Search visibility improved, referrals rose, and City Drugs earned a distinct role: trusted gateway to practical, dignified long-term care at home.
03
Key Metrics of Success
0%
Applications submitted in 8 weeks.
0%
Approval rate for eligible patients.
0%
Form completion on the home-care hub.