Home Care Breakthrough: Awareness to Enrollment
Our targeted campaign for City Drugs Pharmacy revolutionized long-term care at home, illuminating the path for many to receive the support they deserved. By emphasizing the pharmacy's unique offerings, including bubble packing, nursing, and essential services tailored for long-term care patients, we crafted a compelling narrative. Our strategy was not just about spreading awareness but ensuring individuals realized they could access comprehensive care without leaving their homes.
Client:
City drugs PharmacyDate:
20.08.2022Website:
https://www.uscitydrugs.com/Category:
Independent Pharmacy
01. Challenge
Many potential long-term care at-home patients were unaware of their eligibility for such services, including the specialized support City Drugs Pharmacy could offer.
02. Solution
Our solution was a carefully designed marketing campaign that highlighted the eligibility for long-term care at home and the array of services provided by City Drugs Pharmacy. We made sure our messaging covered the convenience and safety of bubble packing for medications, the availability of nursing care, and other essential services, making it clear how these could enhance the quality of life for at-home patients.
03. Results
The outcome was remarkable.The campaign led to a significant increase in applications, with many individuals getting approved for long-term care at home. Thanks to the awareness raised, City Drugs Pharmacy was able to extend its specialized services to a broader audience, transforming the lives of numerous patients by offering them a new level of care and comfort at home. This initiative not only drove the pharmacy's growth but also solidified its role as a pivotal provider of at-home care services.