Social media is one of the most effective ways for pharmacies to stay connected with patients and build brand awareness. But many pharmacy owners struggle with one big question: “What should I post?”

Platforms like Facebook and Instagram give pharmacies the opportunity to educate, engage, and inspire their communities—but only if you share the right type of content.

In this guide, we’ll explore what to post on Facebook and Instagram as a pharmacy, with practical ideas to help you attract attention, boost engagement, and strengthen patient relationships.

Why Pharmacies Should Be Active on Social Media

Patients today turn to social media for health advice, local recommendations, and brand trust. Being active online helps your pharmacy:

• Stay visible in your community.

• Build trust by sharing educational, friendly content.

• Promote services and seasonal campaigns like flu shots or delivery options.

• Drive website visits and prescription refills.

Consistency is key—by posting regularly, you remind patients that your pharmacy is accessible, knowledgeable, and part of their daily lives.

1. Educational Health Tips

People love learning something useful, especially when it comes to their health. Share simple, actionable advice such as:

• “How to manage allergy symptoms this season.”

• “Why you should never skip your blood pressure medication.”

• “5 tips for a stronger immune system.”

Use clear visuals, short captions, and simple language. Educational posts position your pharmacy as a trusted health expert.

Pro Tip: Turn these into weekly themes like #WellnessWednesday or #TipTuesday.

2. Promote Your Pharmacy Services

Many patients don’t realize all the services you offer. Use social media to highlight them:

• Prescription refills and transfers.

• Immunizations (flu, COVID, shingles).

• Compounding services.

• Home delivery or curbside pickup.

• Medication synchronization.

Pair each post with a strong call-to-action (CTA) such as “Call us today,” “Visit our website to refill,” or “Walk in for your flu shot.”

3. Showcase Your Team

Pharmacies are built on personal relationships. Introduce your team to your followers with friendly photos or short videos.

• “Meet our pharmacist, Sarah—she’s here to help you stay healthy!”

• Share behind-the-scenes shots of your staff preparing medications or organizing health events.

Showing the human side of your pharmacy builds authenticity and trust. Patients love recognizing familiar faces online and in-store.

4. Seasonal and Awareness Campaigns

Align your posts with health awareness months and seasonal topics. Examples include:

• February: Heart Health Month ❤️

• May: Allergy Awareness Month 🌸

• October: Flu Shot Season 💉

• November: Diabetes Awareness Month 🍎

These posts position your pharmacy as proactive and community-focused, while reminding patients about relevant health services.

5. Patient Education Videos

Short, simple videos are highly engaging. Examples include:

• “How to organize your medications safely at home.”

• “What to expect during your flu shot visit.”

• “The difference between brand and generic medications.”

Video content performs especially well on Instagram Reels and Facebook Stories, helping you reach new audiences.

Pro Tip: Keep videos under 60 seconds and use captions for accessibility.

6. Share Positive Patient Experiences

With patient consent, share testimonials or success stories. Example:

“Thanks to our medication synchronization program, John no longer worries about missing refills!”

Testimonials build credibility and show real-world benefits of your services.

7. Behind-the-Scenes Posts

Let your followers see what makes your pharmacy special. Post photos of:

• Daily operations.

• Staff celebrations or birthdays.

• Community outreach events.

Behind-the-scenes content humanizes your brand and builds emotional connection with your audience.

8. Fun, Engaging Content

Not every post has to be serious. Mix in light-hearted or interactive content such as:

• Health trivia or quizzes.

• Polls (“Which vitamin do you take daily?”).

• “Caption this photo” challenges.

• Celebrating holidays or fun observances (e.g., National Pharmacist Day).

Engagement posts help your content reach more people organically.

9. Community Involvement

Pharmacies are pillars of their communities. Highlight your local impact:

• Sponsoring a school event.

• Hosting a blood pressure screening day.

• Donating to a local charity.

These posts reinforce that your pharmacy cares about more than prescriptions—it’s part of the community’s wellbeing.

10. Promotions and Product Spotlights

While your main goal is education and engagement, promotional posts also play a role. Share information about:

• Seasonal discounts on over-the-counter (OTC) products.

• New health supplements or skincare lines.

• Loyalty rewards programs.

Use professional visuals and clear CTAs to drive interest.

Pro Tip: Follow the 80/20 rule—keep 80% of your posts informative or community-based and 20% promotional.

11. Reminders and Calls-to-Action

Remind patients of important tasks and services:

• “Time to refill your prescriptions!”

• “Get your flu shot before the season peaks.”

• “Ask our pharmacists about managing blood pressure medications.”

These reminders keep your pharmacy top-of-mind and drive real-world action.

12. Celebrate Milestones

Show your growth and gratitude:

• “We’re celebrating 10 years of serving our community—thank you!”

• “We just hit 1,000 followers—your support means the world to us!”

Gratitude posts strengthen community loyalty and create emotional connection.

Conclusion

Knowing what to post on Facebook and Instagram as a pharmacy is the key to building trust, engagement, and brand awareness. By mixing educational, personal, and promotional content, you can turn social media into a valuable extension of your pharmacy’s care.

At RevealSite, we help pharmacies craft powerful social media strategies that attract followers, boost engagement, and increase patient loyalty. With the right content plan, your pharmacy can stand out online—and in your community.